Reach the “right people”
Thanks to our complex media landscape, turning passive candidates into active ones is a challenging task. Take advantage of our close ties to HR consultants, who give us – and therefore you, too – very good insight into where and how various target groups can be reached. It is the passive candidates in particular who are not looking actively for new challenges. Changing habits in media use make them hard to reach. Knowledge about target groups and a well-thought-out candidate journey with clearly identified touchpoints are especially important here. In concrete terms, that can be an intelligent mix of new media like Facebook or Google, but it could also mean using advertising space on public transit. It always comes down to your individual objectives. Today’s options for analysis show from the very start whether the posting is successful and is meeting with interest.
- The entire bandwidth of audio-visual media
- Traditional = Print, Plakate, posters, flyers, cards
- New = Social Media, Mobile, Web, SEO, SEM, SEA, career sites
- Trade fairs & events
- Data analysis (big data)